Website performance, functionality and design are among the most important factors that can influence business success. Operating in the online world means having clear visibility and, of course, a website so that consumers can find you.
However, when it comes to websites and browsing experience, consumers have specific needs, expectations, demands and preferences. If your website isn’t able to meet any of these criteria, your website visitors will simply leave and for good.
Fortunately, website optimization exists and its purpose is to help you improve the browsing experience on your website and thus the overall customer experience, as well as their satisfaction.
Optimizing your website isn’t simple and you must have your customers’ best interest in mind, as well as be compliant with many standards imposed by search engines. With that in mind, here are a few essentials you need for optimizing your website.
Speed and page loading time are arguably the most important factors from a consumer’s point of view. Sluggish websites with pages that take forever to load are shunned by online consumers.
Furthermore, 64% of mobile users expect that your pages will load in 4 seconds or less while 40% of mobile users will abandon your site if it takes more than 3 seconds for your pages to load.
What’s more, even a single second delay in page loading time results in a 16% decrease in customer satisfaction, an 11% decrease in page views and a 7% decrease in conversion rates. To improve your site speed, you’ll have to do a couple of things. Here are a few examples.
- Check with your hosting provider
- Optimize images and videos
- Use a CDN (Content Delivery Network)
It’s been a while since mobile traffic surpassed that of a desktop. Since then, search engines, such as Google, have implemented the so-called “mobile-first indexing” ranking factor.
Websites that aren’t mobile-friendly will not be favored in search results. Moreover, you no longer need two versions of your website, one for desktop and the other for mobile, maintained.
Instead, you can simply implement a responsive design that adjusts your website content to any device and any screen size. If you want a well-optimized website, you’ll have to focus on your mobile users.
Content and Links
Content is vital for website optimization and backlinks help distribute your content to the wider audiences while improving your credibility and authority. As far as consumers are concerned, content provides them with value by educating, informing and entertaining them.
To properly optimize content and links on your website, you’ll have to focus on SEO (Search Engine Optimization). This is especially true if you have products or services to promote and help customers familiarize themselves with your offers.
However, if you don’t know how to leverage SEO to properly optimize your content, you can always cooperate with Elevate Digital, a trustworthy SEO company from Hong Kong. Together with an expert marketer, you can easily handle any SEO obligations while focusing on promoting your offers. Furthermore, here are a few tips for optimizing both on-page and off-page content.
- Conduct a website audit
- Optimize your title tags, meta descriptions and URL
- Make sure your pages can be crawled and indexed properly
- Create top-quality links on reputable sources
- Engage in guest posting
- Create a blog for your content
UX – User Experience
Another essential factor in website optimization is user experience (UX). This is where web design plays a large role. Consumers are quick to judge a website based on what they see alone. Therefore, your website must be aesthetically pleasing aside from performing exceptionally.
For example, it only takes 50 milliseconds for a website visitor to form a first impression of your website based on the website’s design. Therefore, to optimize your website for the best user experience, here are a couple of things you should focus on.
- Your website must be user-friendly and easy to use
- Make sure there’s a search bar and that your website is easy to navigate
- Implement adequate security measures
- Create unique content for educational purposes and enable the self-service feature, such as a knowledge base or a FAQ page
- Implement branding efforts in your web design, such as a color palette, tone of voice, fonts etc.
- Include user reviews so that customers can determine that you’re trustworthy
- Include company information and contact info so that customers can contact you if needed
- Make your policies and terms visible to all so that there aren’t any inconveniences or misunderstandings.
The more you optimize your website for better user experience, the better-received your website will be.
Website optimization is crucial in today’s competitive and crowded environment we call the online market. With so many offers going about, optimizing a website so that it truly stands out is the primary goal of every webmaster. With the right strategy in mind, you can optimize your website so that it becomes, indeed, exceptional in every way.
About the author:
Tracey Clayton is a working mom of three girls. She’s passionate about fashion, home décor, and healthy living. Her motto is: “Live the life you love, love the life you live.”