Web design is in the service of user experience, or in other words, its primary purpose is to appeal to your target demographic, improve brand stickiness, and incentivize your website visitors to get in touch, or interact with your site in any way. For the most part, web design is a part of marketing psychology, and at its core, it aims to elevate your brand’s standing in your field and help you improve conversions as well as customer retention over the long term.
Needless to say, you need to use modern web design to optimize your website across the board, improve UX and UI, and even build social proof along the way. Let’s take a look at the top web design and UX trends that will dominate in 2020.
The rise of inclusive design
Everyone should have the equal right to a seamless online browsing experience, and nowadays, the voice of the people who are visually impaired or hearing impaired is getting louder in the online world. And forward-looking web designers are listening to their wishes. In 2020 and beyond, inclusive web design is going to become the norm, and not just so that the brand can elevate its reputation, but also to open up new sales opportunities as well. After all, a modern brand marketing definition should encompass diversity and equality.
When you create an inclusive website design that caters to the needs of the hearing impaired (by offering video transcripts of your audio content and visual guides) or the visually impaired (by offering audio versions or audio guides to using your website) you are actually tapping into a whole new target demographic, which means that you can improve conversions through yet another revenue stream.
Realistic illustrations and 3D designs
In a digital world dominated by the minimalist approach to web design, there is a need to break the mold, and to take a slightly different approach that will help make your brand stand out in a crowd of uniform designs. This movement in the design world is often called 3D realism, and it essentially aims to create a more immersive website experience for the visitor, and inspire them to feel as if they are a part of the story, and the brand’s narrative. One of the key element of this design is its interactive aspects, which also make it easier for social media influencers to market a company to their followers, as designers are now adding interactive infographics, images, and shoppable and clickable elements and more to the core design in order to engage the visitor.
Building social proof on your site
Social proof has become one of the most important elements of modern digital marketing, and as an intrinsic part of marketing psychology, it has the power to shape the minds of the customers and inspire them to take positive action. In a nutshell, this is the concept of incentivizing potential customers to follow in the footsteps of your existing customers by seeing how people have already had a positive experience with your brand.
To achieve this, companies are now integrating innovative CRO tools such as Cue that display notifications in real time to show the visitors how others are interacting with your website. The notification will tell them that someone bought your product or has signed up for your services, which will build your social proof and encourage potential customers to put their trust in your brand as well.
Integrating VR and AR
Given the fact that websites are becoming more interactive with each passing year, it should come as no surprise that the future of web design will encompass virtual reality as well as augmented reality. This is especially important for home-based businesses that are trying to develop a competitive advantage, as well as Ecommerce ventures and companies that need to provide detailed product tours to their customers.
Focusing on performance and optimization
And finally, business leaders will need to optimize their website for stellar performance in 2020, in order to capture the attention of the modern customer and inspire them to stay on the site longer. From mobile optimization to installing the right plugins in order to accelerate your database, all the way to scaling images and visual elements, your site will need to load faster than ever before if you are to incentivize visitors to keep browsing through your site, and eventually make a purchase.
Web design is constantly evolving with the new industry trends, which is why you need to keep upgrading your online presentation in order to stay relevant. Use these trends to build a better website, one that the modern customer will love and share across the online world.
Victoria is a Digital Marketing Strategist. She works with driven, creative, and passionate entrepreneurs and small business owners that want to bring their visions to life. An enthusiastic writer who follows latest marketing and technology trends to get a glimpse of the future. Contributor at bizzmarkblog.com